The World’s First AI-Enhanced EV Adventure: 10,000 Miles of Electrifying Storytelling

When Havas Worldwide and Shaheen Bhatt approached Pakko, this wasn’t your typical brief.

This was a quest.

The challenge? Take MG Motor’s iconic Cyberster, a sleek electric roadster celebrating the brand’s 100-year legacy, and showcase its journey as part of a global 10,000-mile road trip. A campaign that wasn’t just about selling a car but cementing MG as a cultural icon and leader in electrification.

The backdrop? The awe-inspiring Middle East.
The execution? Cinematic storytelling meets seamless AI integration.

Heritage Meets the Future

The story started with MG’s DNA—a British brand steeped in sports car history. But this wasn’t just about looking back. The Cyberster was the hero, a beacon of the future with its all-electric powertrain, scissor doors, and jaw-dropping design.

Our narrative brought the Cyberster to life, not just as a car but as a symbol of innovation, style, and adventure.

The Journey of a Lifetime

Over five weeks, the Turner Twins embarked on an epic voyage through the Middle East. Starting at Westminster Bridge in the UK, their road trip wound through Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, and the UAE.

Each city was a stage, and the Cyberster was the star.

From Riyadh’s historic landscapes to Dubai’s futuristic skyline, we captured breathtaking visuals that merged local culture with cutting-edge automotive design. The twins immersed themselves in the region, engaging communities while proving the Middle East’s readiness for electric vehicles.

AI in the Driver’s Seat

Behind the scenes, we harnessed AI to tackle some of the campaign’s biggest logistical challenges.

Mapping a 10,000-mile journey across multiple countries in the Middle East was no small feat. Instead of manually charting routes, we used AI-powered tools to optimize paths, factoring in charging station locations, terrain types, and local regulations.

The result? A seamless roadmap that allowed the Turner Twins to traverse iconic landmarks while showcasing the Cyberster’s capabilities.

Seamless AI, Invisible Brilliance

While the campaign leaned heavily on human creativity, we harnessed the power of AI to enhance the storytelling.

• Backgrounds were subtly adjusted.
• Assets were optimized on the fly.
• Entire sequences were polished using AI tools to maintain hyper-realistic fidelity.

The beauty? You’d never know AI was there. It wasn’t the star—it was the secret weapon.

Cinematic Brilliance Meets Cultural Impact

This was more than an advertising campaign.
It was a movement.

We delivered hundreds of assets across platforms, from short-form social content to long-format documentary-style episodes. The campaign reached millions globally, blending storytelling and spectacle to capture hearts and minds.

The Cyberster didn’t just cruise through the Middle East.
It conquered it.

Why This Campaign Mattered

At its core, this was a story of transformation.
From heritage to innovation.
From combustion to electrification.
From an ad to a cultural phenomenon.

The MG Cyberster campaign didn’t just highlight a car.
It celebrated a journey, a region, and a vision for the future.

Why This Was Special

Pakko has always believed the best campaigns go beyond selling. They engage. They inspire.
This wasn’t just an assignment for Pakko. It was a passion project.

• We showed the world that electric vehicles aren’t just functional. They’re thrilling.
• We proved the Middle East is more than ready for the future of mobility.
• We crafted content that made millions stop, watch, and feel something.

Let’s AIM higher. Always.