The World’s First AI-Driven UGC Campaign That Felt Unstoppable

When Michel Rothschild and Marcos Cline-Márquez approached Pakko, they didn’t bring a boring brief. They brought a daring idea: a beer truck from La Bru Brewery begins its journey in the cobblestone streets of Morelia, Mexico, crosses into Los Angeles, and unleashes pure chaos.

Helicopter chases. Influencers going “live.” Security cameras capturing every wild turn through iconic LA streets. The narrative culminates with a dramatic skid into Northgate Supermarket’s parking lot in Costa Mesa, California, celebrating La Bru’s launch in Northgate stores with the community.

Storytelling Reimagined, Not Replaced

This campaign wasn’t just about selling beer. It was about democratizing storytelling. Big ideas often come with big price tags, limiting opportunities for smaller brands. But AI was the perfect tool to bring this ambitious vision to life—delivering blockbuster results at a fraction of the cost.

Far from replacing jobs, AI created opportunities: enabling a client to access a cinematic, high-level concept they otherwise couldn’t afford while empowering a team of creatives to deliver something revolutionary.

The Numbers Speak for Themselves

• 2,159 photo assets crafted with AI precision.
• 984 raw cinematic scenes to bring the chaotic journey to life.
• 40 polished final cuts that blurred the line between real and AI-generated content.

A Movement Fueled by Social Media

This wasn’t just a campaign; it was a cultural phenomenon.

• “Leaked” footage spread across TikTok and Instagram like wildfire.
• Influencers sparked curiosity, making viewers ask, “Wait, is this real?”
• Reaction videos and “live” streams captured the chaos, turning screens into front-row seats.

Why This Matters

AI wasn’t the story’s hero—it was the enabler. By using AI to amplify human creativity, AIM redefined how storytelling can be delivered: bold, accessible, and unforgettable.