Pakko De La Torre, Founder & Chief Innovations Officerr, spearheads AIM's creative vision with unparalleled expertise. With a rich background in both technology and advertising, he has honed his skills across the globe in dynamic cities such as Tokyo, Dubai, Sydney, Lisbon, and Los Angeles. His deep-seated passion for the intersection of advertising and technology fuels AIM’s innovative mission. Whether operating from Los Angeles or Dubai, Pakko is dedicated to infusing every project with exceptional value, positive energy, and a commitment to excellence, ensuring that AIM consistently exceeds client expectations and sets new industry standards.
Pioneering Impact
Francisco De La Torre, Chairman of the Board at AIM, is a visionary executive and serial entrepreneur with over 50 years of experience across Mexico, Brazil, and the USA. He has held leadership roles at industry giants like Procter & Gamble, PepsiCo, and Frito-Lay, where he served as President of Pepsi Cola Mexicana, Elma Chips, and Mission Foods. Francisco has also founded multiple ventures and led CBS TeleNoticias, a TV network spanning 22 countries.
As AIM’s Chairman, Francisco leverages his extensive leadership experience to steer the company’s strategic direction, driving the integration of AI technologies to innovate and lead in the tech space. Dedicated to social entrepreneurship, he also collaborates with Google, Cisco-Meraki, and HTC on educational technology projects, using AI to create lasting social impact.
Blending Strategy & Vision
Paloma Dinamarco, Founder, Fashion brings over 24 years of global expertise in the fashion industry to AIM. Her career has taken her across São Paulo, India, Shanghai, Europe, and the United States, driving growth, innovation, and transformation for iconic brands and retailers. With a unique ability to connect ideas, navigate challenges, and turn them into strategic opportunities, Paloma blends creativity with business acumen to deliver sustainable, high-impact results.
Guided by a global perspective and a relentless passion for innovation, Paloma leads AIM’s commercial strategy, redefining creativity and fashion through AI-powered solutions and fostering excellence across international markets.
Future Frames
Rodrigo Sotero, Founding Partner, VFX & AI Director at AIM. The visual force where cinematic craft, post-production discipline, and GenAI pipelines collide. Rodrigo is a multi-award-winning Brazilian animation director and VFX supervisor with 30+ years shaping images that move culture, sell brands, and bend reality on command. Seven hundred-plus advertising projects. Recognition from Cannes Lions, El Ojo, The One Show, and the Clio Awards. VFX and color grading across 50+ music videos with more than one billion combined views. Since 2023, through Masters VFX Academy, Rodrigo has helped artists, studios, and creative teams integrate generative AI into real professional pipelines, not as a toy, but as a serious production weapon. At AIM, he brings deep craft, technical firepower, and director-level taste to next-generation visual content… making the impossible feel designed, cinematic, scalable, and ready to ship.
Always Advancing
Diego Vegue Castell, Founding partner and Director of Marketing, builds AIM’s growth engine with a rare blend of brand craft, data rigor, and bilingual fluency. Over two decades, he has led high-impact programs for Bank of America, Toyota, T-Mobile, Fundbox, CIT, Audible, Nestlé, and more, guiding cross-functional teams from strategy to measurable lift. Diego specializes in digital transformation and AI-assisted marketing, turning complex journeys into clear funnels, stronger content ecosystems, and repeatable growth. His award-winning work spans Miami, Los Angeles, San Francisco, and Madrid, where he refined playbooks for acquisition, engagement, and retention across B2C and B2B. At AIM, Diego pairs creative storytelling with automation that respects brand and audience, ensuring every campaign feels human, performs hard, and scales gracefully.
Insatiable Cultural Curiosity
Shaheen Bhatt, Co-Founder & Chief Client Officer of AIM, is a digital maven with over a decade of experience in advertising across Dubai, London, New York, and Mumbai. Known for blending strategy with creativity, she has led innovative campaigns and secured major client wins. Starting at Zomato, she forged global partnerships like Uber. She then managed Emirates A380's social media campaign, promoting luxury travel and handling clients like Lukoil and Castrol. At Ellington Properties, Shaheen excelled in real estate marketing, and at TBWA/RAAD, she managed clients like Mashreq Bank and Hilton. At Havas Middle East, she led impactful campaigns for Mars, Careem, MG Motor, and GM.
Elevating Productions
Lía Borrego, Producer at AIM Films, bridges film, series, and brand storytelling with a producer’s precision and a performer’s intuition. She cut her teeth in advertising and traditional production… budgets, schedules, crews, all dialed… then made the smart leap into AI-enhanced workflows at AIM, using Keyframe, Sequence, and Director to previsualize faster, lock tone earlier, and scale hybrid live action + VFX without losing soul. Lía is also a trained actor with screen credits, which gives her rare on-set x-ray vision: she reads subtext, protects performance beats, anticipates eyelines and blocking, and translates director notes into language talent actually feels. That empathy shows up in coverage plans, VO sessions, even edit selects. Bilingual and cross-market, she moves fluidly between Los Angeles, CDMX, and Dubai, building crews that stay calm under pressure and deliver cinematic polish on real timelines. Her north star stays simple… elevate every frame, keep the process human, and use AI only where it makes the work stronger.
PIPELINE COMMAND
With 20+ years in editorial and finishing across six countries, AIM’s Director of Post Production leads multidisciplinary teams that turn complex ideas into clear, on-brand stories. He has delivered end-to-end content for universities, television and digital platforms, partnering with Corporate Marketing at Universidad Autónoma de Chile, coordinating remote production for La Calle TV on NY1, and directing municipal campaigns for the City of San Diego across culture, education, sports and public safety.
He builds pipelines from set to screen: edit, color, motion design, sound, QC, localization and high-volume versioning. He also sets standards for asset management, review cycles and delivery so work ships fast and consistently at scale.
At AIM he runs an AI-accelerated post workflow that pairs human taste with modern tooling to raise quality while cutting time to market. A calm, team-first leader, he mentors editors and producers, codifies best practices and keeps quality high under pressure. His mandate is simple… ship beautiful work, reliably, at scale.
Orchestrating Master
Hutch Azcarraga, Partner at AIM and Dubai-based Executive Director, brings 30+ years across media, communications, and live content operations. From broadcast, film, and streaming to Web3 and AI-driven platforms, he has built networks, studios, and campaigns that scale across finance, esports, tourism, and entertainment. In Dubai he helped grow a Web3 streaming network into a content powerhouse with thousands of assets, and led XR, AR/VR, and virtual production initiatives, including a 4K live TV–cinematic multi-camera VP pipeline. Hutch pairs strategic communications with hands-on production craft, uniting brand clarity with executional precision. At AIM he focuses on fusing high-touch storytelling with responsible AI so ideas move faster without losing quality. Whether advising partners or running set, he brings calm leadership, rigorous standards, and a builder’s energy that lifts every project to a world-class finish in conjunction with his highly talented communications company, The Variant.
Innovative by Design
Samuel Valdez, Vice President of Entertainment and Design, is at the forefront of merging AI with creative design in today’s fast-paced world. With a career spanning top agencies like Ayzenberg and BOND, Samuel has consistently pushed the boundaries of what’s possible in entertainment branding. As Creative Director at E/LA Advertising, he led high-impact campaigns for global giants like Starbucks and Western Digital.
Today, Samuel leverages cutting-edge AI to craft supreme key art for major movie studios, including Universal Studios and Paramount Pictures. His hands-on approach ensures that AIM’s creative output not only meets but exceeds the demands of global entertainment brands, delivering innovative, visually stunning work that stands out in a crowded marketplace.
DRIVING GROWTH
Thiago Guerini, Partner for Brazil, brings over 14 years of expertise in international business development, sales management, and strategic leadership across competitive global markets. With a proven track record in driving growth, Thiago has led commercial teams of over 30 professionals, delivering long-term financial success, building strategic alliances, and achieving market leadership.
Notable accomplishments include restructuring the international business area of the Rosset Group, achieving market dominance in Brazilian exports of synthetic fiber elastic knits, and leading the transformation of Travel Retail and Duty-Free operations for LatAm at The Hershey Company, resulting in aggressive revenue and profit growth.
Thiago’s dynamic, results-driven approach has consistently developed high-performance teams and expanded businesses globally. Known for his expertise in strategic planning, market mapping, and opportunity development, he combines visionary leadership with analytical rigor to deliver outstanding results for AIM and its clients in Brazil and beyond.
Pioneering AI-Driven Strategy
Silvana, Partner, is a global creative strategist who has built her career transforming how brands connect with people. She has led award-winning campaigns across industries, blending strategy and storytelling to create impact for Fortune 500 companies and emerging brands worldwide.
At AIM, she brings her vision for the future of creativity — where cultural intelligence and AI innovation work hand in hand to craft bold, human-centered stories that inspire and connect across borders.
TRANSFORMING KNOWLEDGE MANAGEMENT
Dr. Alfredo Revilak, Chief Financial Officer (CFO), brings over 30 years of expertise in IT management and financial systems within the government and financial sectors. He has significantly contributed to organizations such as the World Bank, US General Services Administration, Citibank, the Securities and Exchange Commission of Mexico (CNBV), and the Pan American Health Organization. Alfredo's leadership in deploying knowledge management solutions has optimized productivity across multilateral organizations. Holding a Doctorate in Engineering Management, a Master’s in Computer Science, and a Bachelor’s in Computer Engineering, he is a certified Project Management Professional (PMP) with certifications in Conflict Management and Process Mapping. Alfredo specializes in Government Consulting, Corporate IT Financial Systems, and Decision Support Systems, driving AIM's financial strategy and knowledge management excellence.
Vision in Motion
Fito Pardo, AMC, Director of Photography, is a master of cinematic storytelling with over 28 years of experience spanning feature films, documentaries, commercials, and music videos. A celebrated member of the Mexican Society of Cinematographers (AMC) and Friend Member of Spain’s Cinematographers Society (AEC), Fito’s award-winning work includes the internationally acclaimed El Fuego Inolvidable (2014).
A true pioneer in blending AI with cinematography, Fito has an uncanny ability to integrate advanced technologies into traditional filmmaking, creating visuals that are both innovative and emotionally resonant. As a Canon Cinema Ambassador and trusted creator for Getty Images, his collaborations with top agencies like National Geographic, BBDO, and Leo Burnett showcase his trailblazing approach.
Now based in Europe, Fito brings a global perspective and a bold, tech-infused vision to AIM, delivering cinematic brilliance that redefines what’s possible in visual storytelling.
PRECISION IN PRODUCTION
Diego Baeza, Associate Producer at AIM’s Mexico City offices, is the engine behind seamless project execution. With a sharp eye for detail and a deep passion for innovation, he ensures every creative vision transforms into flawless delivery. His expertise spans production management, team coordination, and the fast-moving world of technology-driven advertising.
Whether orchestrating global collaborations or spearheading local initiatives, Diego thrives on efficiency, problem-solving, and pushing creative boundaries. His relentless drive and strategic mindset make him a key player in AIM’s pursuit of excellence, ensuring every project meets the highest standards of quality and impact.
