Melbourne’s largest ever augmented reality art trail

Creativity and technology combine to see world-class artworks adorn Melbourne’s arts precinct with the launch of AR. Trail.

A collaboration between Fed Square, Koorie Heritage Trust, ACMI and NGV that has created the city’s largest, free augmented reality (AR) art trail.

The cutting-edge art experience features 22 digital works with new commissions by celebrated Australian artists Reko Rennie, Ron Mueck and Patricia Piccinini, alongside a star-studded line-up of international artists including KAWS, Olafur Eliasson, Cao Fei, Koo Jeong A, Nina Chanel Abney and David Shrigley.

Art lovers can download the app for free on their smartphone, and discover a menu of virtual artworks, ranging from small sculptures to architectural-sized moving images.

A new interactive augmented reality experience has arrived in Melbourne’s CBD, supporting city traders by offering visitors more reasons to stay longer and see more.

Marking the first time AR.Trail has been in Australia, the experience is developed in partnership with renowned London-based digital art organisation Acute Art – known for delivering a string of highly successful augmented reality exhibitions in Singapore, New York, London, Tokyo and more.

To view the pieces, you’ll need to download the Acute Art app via the Apple Store and Google Play and follow the instructions along the trail. With sites located at Fed Square, ACMI, The Ian Potter Centre: NGV Australia, Koorie Heritage Trust and NGV International, it’s an exhibition not to be missed.

AR. Trail opened on 22 August and has been extended to Sunday 2 October. 

Share your AR.Trail Experience to Win!

Share your own pictures of your experiences on the AR.Trail for your chance to win an incredible art-lovers prize pack!

The prize pack is worth $AUD230, and includes:

How to enter:

We’ll draw a winner the week following the competition close date and be in touch. See here for full competition Ts&Cs.

Good luck!

Supported by:

AR.Trail has been supported through the Melbourne City Revitalisation Fund, a partnership between the Victorian Government and the City of Melbourne.

Presented by:

Originally published on Creative Victoria 22 August 2022