Keith Wilson Founder & CEO of Klearcoat Labs – building a bridge between the automotive industry and the Web3 community. – TechBullion

Keith Wilson is the Founder & CEO of Klearcoat Labs, a Web3 company that is building a bridge between the automotive industry and the Web3 community by enabling automotive brands to connect with customers via non-fungible tokens. 

A Mississippi native, Keith received his bachelor’s degree in marketing at the University of Mississippi in 2008. He then moved to Atlanta in 2009 to earn his M.B.A. with a concentration in Marketing at Clark Atlanta University in 2011. While at CAU, Keith studied abroad for a semester in Beijing & Shanghai China at The University of International Business & Economics earning distinct certifications in International Business & International Marketing. He also completed a summer internship with Ford Motor Company in Detroit, Michigan the summer of 2010. 

After graduation, Keith was recruited to the Marketing Leadership Program at Ford where he has since led a $1B P&L and in which he grew to $1.5B in revenue within a year as the head of the Ford Expedition brand. While at Ford, he also went back to China on assignment where he led all Global Product Strategy for the Lincoln China organization, introducing some of the first electric vehicles in East Asia. 

After Ford, Keith moved back to Atlanta where he has since led new product strategy efforts for Georgia Power and taken on the role of Product Management Director of Peugeot North America for PSA Groupe, now known as Stellantis. 

Most recently Keith was the Head of Partnerships for the Eastern U.S. for Rivian Automotive. While at Rivian, he developed strategic public/private partnerships with the States of Tennessee, Michigan, South Carolina & Georgia that resulted in the deployment of Rivian level 2 charging stations statewide. 

Along with his duties at Klearcoat Labs, Keith still consults with cities and counties throughout the southeast on the EV industry and EV community charging deployment strategies.

C-level-experienced leader in U.S. and international credit card and consumer lending companies with a reputation for driving product innovation, advanced analytic technology, and improved P&L performance. UK / US dual citizenship and residency, with additional experience in start-ups and turnarounds.

• Developed account-level profitability models for clients and collections strategy optimization models and software.
• Sold collection suite to CGI, Inc, a multi-national consulting, and systems integration company.
• Led turnaround in growth and profitability at Vanquis Bank with an 18+% increase in PBT and doubling new customer acquisitions.
• Spear-headed senior regulatory engagements in UK, USA, and Taiwan. Led FCA operational engagement and strategy to address customer outcomes, Persistent Debt, Affordability, and GDPR compliance for Vanquis Bank.
• Transformed Barclaycard UK to become a data-driven, customer-focused business model, delivering #1 market share of new customers, record profits, and growth.
• Developed industry-first products and offers in the UK including “Low-Rate, No-Rate”, Barclaycard Flexirate and Barclaycard Initial, Vanquis Chrome Visa, and Vanquis Progress Visa. Selected as New Credit Card Product of the Year in the UK on two occasions.
• Drove international card expansion strategy of a global company to start a new card business in Taiwan, securing regulatory approval in record time, purchasing assets of a failed lender, and achieving profitability within two years.
• Honed a recognized expertise in credit card profitability management across prime and non-prime portfolios. World-class results in risk-adjusted margin management through the cycle.
• Delivered record growth and profitability of managed P&L for Barclays, Vanquis, and Associates.