How to Leverage A.I. to Enhance Content Production for Your Business | Inc.com

Artificial intelligence (A.I.) has been a hot topic in the business world for some time now, with companies of all sizes taking advantage of its many benefits. From improved customer service to increased efficiency in production, A.I. offers a wealth of opportunities to streamline processes and improve overall results. In this article, we’ll explore the various ways A.I. is being used in business and the advantages it offers. We’ll also discuss the potential risks associated with A.I. and some of the steps businesses can take to ensure they are taking full advantage of its potential. So, let’s dive in and discover how A.I. is revolutionizing the business world.

Companies have been using A.I. behind the scenes for years to improve processes, fuel personalized algorithms, deliver omnichannel customer experiences, and more. Because of these complex use cases, A.I. has seemed like an allusive beast only advanced developers could tame. But new applications have made A.I. accessible to anyone with a keyboard and an idea. It’s no longer a black box solution only available to large organizations with deep pockets. Today, A.I. is widely available, easy to use, and evolving at such a rapid pace that it’s already tackling dozens of production tasks–especially when it comes to content creation.

When Bill Gates first anointed content as “king” in his now famous 1996 essay about the future of the internet, no one could have foreseen just how overwhelmingly accurate this prediction would be. At the time, the fledgling world-wide-web was rampant with false prophets eager to share their own prognostications of pixels. But the seemingly simple statement noting “content is king” continues to hold true. Today, no business can succeed without delivering an ample and consistent supply of quality content to the audiences they want to attract, and A.I. is here to make that easier for you.

Ideation. Through tools like Canva or ChatGPT, A.I. can act as your helpful assistant throughout your brainstorming process. Write simple prompts such as “draft five ideas for articles about A.I.” or “write 10 CTAs about A.I. in business” and you’ll be on your way in no time. If you’re charged with launching a new brand or naming new products, the A.I. tool Namelix has you covered.

These are just some examples of the myriad opportunities at your fingertips. But using A.I. for business isn’t without its drawbacks. While A.I. writing tools promise to always generate unique content, for example, there tends to be a lot of redundancy when prompting tools to write multiple articles on the same topic. Sure, each sentence might be original, but the overall structures, themes, and key points will remain the same. You can try to combat this by prompting the tool to write in different voices by referring to famous authors, but this brings up ethical concerns around plagiarism that many are still grappling with.

There are, however, plenty of production design tasks that A.I. is perfect for. Consider using it to automate the creation of various hero images for your website, allowing you to perform multivariate tests that won’t break the bank. If you create a slide deck for every customer you are hoping to close, why not use A.I. to make it even easier? Through Canva docs, for example, you can develop a templatized script for your deck that can be further customized for each customer. Their A.I. slide generator will then create an editable deck for you, using your predefined brand language as a guide.