Augmented reality cannabis shopping platform WEEDAR raises $3M | The Growthop

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WEEDAR says the money raised will be used to expand and improve the existing ecosystem and scale marketing. For brands, WEEDAR offers a “white-label” program, which includes a “fully customized app with branded AR-powered experiences and tailor-made loyalty schemes.”

“Most cannabis brands are clinging on to the old-school points program, which is outdated, boring and ties clients to one point of sale. With WEEDAR they can access limited edition products with unique packaging online, check out the item and its contents in AR, collect points, and redeem discounts and goodies” said Jonathan Bohun, founder and CEO of WEEDAR.

Bohun added that the ultimate goal is “to integrate these features with all points of sales — online and offline — to create a unified loyalty platform, enabling consumers to get the most out of shopping with their favourite brands anywhere and any time.”

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Others are not as convinced, with critics arguing NFTs hold very little value and that the volatile market can be fertile ground for scammers.

Last July, Reuters reported that the monthly sales volume on the largest NFT marketplace, OpenSea, fell to $700 million in June, down from $2.6 billion the month prior and a significant tumble from January’s peak of nearly $5 billion.

However, the market could be rebounding as OpenSea has reported monthly sales increases for the first time in a year, Decrypt reported earlier this month.

In November, OpenSea sales totalled $253 million but climbed to $283 million in December and had reached more than $320 million by Jan. 23.

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