Augmented reality augmented videos will drive safer drives – Shared Mobility

Through safety features, augmented reality gets a grip on automobiles

The
technology required to automate and electrify automobiles is maturing
at the same time that of augmented reality technology. The possible
applications of augmented reality (AR) are being considered by
automakers who are eager to grab consumers’ attention and perhaps new
sources of income. Given the buzz around augmented reality (AR)
generated by the metaverse, you wouldn’t expect the integrations that
are now on the market to be as valuable to drivers as they actually are.

The
initial augmented reality safety applications that the car industry is
seeing can help drivers with navigation and detect potential risks on
the road, and those give value now, providing an on-ramp to a
future-proof business that anticipates an autonomous future. A few
software firms are vying for market share by developing solutions and
integrating their technology with OEMs.

Basemark, a Finnish
company that specializes in automotive software, declared on Wednesday
that certain of the most recent BMW iX cars will now come equipped with
its AR over-video application. The following day, Harman, a Samsung
subsidiary that specializes in connected car technology and other IoT
solutions, announced that it would be purchasing Apostera, a business
whose augmented reality (AR) software would help Harman broaden its
automotive offerings and provide an augmented reality
platform-as-a-product. The integration of Basemark with BMW and Harman’s
purchase of Apostera not only point to some of the industry’s rising
stars, but also to the potential applications of augmented reality in
automobiles.

According to Tero Sarkkinen, CEO and founder of
Basemark, drivers of specific BMW i4 automobiles will experience
augmented reality straight through their infotainment screen while
utilizing BMW’s navigation system. The touchscreen displays interactive
arrows over the real-world environment to show the driver when and where
to turn or if they should switch lanes. The touchscreen receives live
video of the roadway in front of the car through the vehicle’s
front-view camera. The movie and map will be displayed on separate
screens.

Of course, this technology has other uses as well, such
as heads-up displays (HUD), which appear above windshields to prevent
drivers from taking their eyes off the road, according to Sarkkinen.

With
the Q4 e-Tron from Audi, Apostera already has a HUD solution that is
responsive enough to faithfully replicate the real environment of the
driver. The driver assistance system status, traffic signs, driving
speed, and navigation symbols are all displayed as static displays on
the Audis’ AR windshields. Additionally, drivers will be able to see
floating symbols from a distance of roughly 30 feet, which will alert
them to things like lane departure alerts or highlight a moving vehicle
in front while using adaptive cruise control.

In the future, when
self-driving cars are the norm, Golubinskiy predicts that AR will enable
passengers to interact with their surroundings. For instance, while
driving through the Alps, you can come across some stunning churches or
lakes. You can interact with the touchscreen on windows to experience a
different level of interactivity. With a touchscreen, for example, you
can touch a mountain to learn more about its height or other details.
The information is actually projected.

Although there aren’t many
cars with augmented reality features right now, this is the current
trend with other in-car technology: charging subscription fees for smart
vehicle services. At CES, Google and Amazon unveiled new in-car
technologies that improve automobile infotainment systems and even
enable users to stream YouTube videos or Amazon Prime services that will
presumably need a subscription fee.

It is simple to understand how AR applications may be utilized to give manufacturers a new path to higher profits in a world where pandemic-related supply chain problems are delaying the production of new vehicles and automakers are investing more in electrification.

Link: https://www.analyticsinsight.net/augmented-reality-augmented-videos-will-drive-safer-drives/?utm_source=pocket_mylist

Source: https://www.analyticsinsight.net