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Apple’s augmented reality glasses will arrive – barring a major surprise – this year. Y they will do so in spite of the firm’s design team.which would have advised the board against a launch that they consider premature.

This is reported as follows Financial Timeswhich quotes people close to the project. According to the media, Tim Cook, CEO, would have sided with Jeff Williams., head of operations and to whom the design team reports since the departure of Jony Ive in 2019, betting on the commercialization of a first version this year.

Apple glasses, the new pillar

The development of Apple’s augmented reality glasses has been one of the great unknowns in recent years. And it is even more so now. At a time when more and more companies are beginning to offer their own, there are more than a few who wonder what Cupertino can offer special in this field.

Many see it as Tim Cook’s big project in his legacy as CEO.in terms of new product lines. The bet on augmented reality in the long term is such that there are those within the company who see it rivaling the iPhone in the future.

Concept of Apple’s glasses. The Information.

Thus, “the pressure to launch them is enormous,” an engineer who worked on the project has assured the aforementioned media. That is why, although Apple’s design team would have suggested waiting until it could offer lighter onesIn the meantime, Cook and Williams have pushed to offer a first version with a design similar to ski goggles and limited production.

In fact, the firm would expect to market less than one million units. Partly because of the high price they are expected to command: $3,000.

Waiting for the big change

With some of Apple’s first glasses that even within the firm are not fully satisfied with them, it is to be expected that the reaction from the public will be lukewarm. For this reason, they are already working on the next ones.

However, those of 2023 will serve for the Californian technology company to collect usage data and for developers, both from the company and third parties, to be able to start working on future software. Thus, the Apple augmented reality glasses that we will see in 2023 may not be the ones that the collective imagination drew years ago, but they will be the first stone on the road to them.